by Lindsay Rowntree on 14th Sep 2016 in TRADERTALK

In this special vox pop edition of TraderTalk TV for dmexco 2016, Shane Shevlin, general manager EMEA, IPONWEB discusses his new role; the evolution of IPONWEB and the evolution of the programmatic ecosystem, in which they operate.

Shevlin talks about:

  - What his new role as GM for the EMEA region at IPONWEB entails

  - How IPONWEB have evolved in the solutions they build since he joined the company in 2012

  - How they work with direct marketers and navigate agency/client relationships

  - How he sees the programmatic ecosystem evolving in the coming years

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