PubMatic President Kirk McDonald Talks Supply-Side Evolution

In a special edition of TraderTalk TV coming from the Clear Channel Playground in Cannes, ExchangeWire CEO Ciaran O'Kane speaks with Kirk McDonald, president, PubMatic about the changing supply side.

McDonald discusses:

- How publishers regain control of yield, inventory management, and ad decisioning

- How the supply side is tackling transparency and the ad tech tax

- PubMatic's history and future with header bidding technology

- How header bidding technology has benefited publishers and their ability to optimise yield

- Why server-side header technology has been developed and the benefits it will bring to publishers and the supply-side

- Why a unified approach to ad serving is the next step to header bidding

- Th global publisher trends PubMatic is seeing and the importance of education in certain markets

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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