Road to ATS Paris: Reworld Media’s Jeremy Parola Discusses French Programmatic Trends

In 'Road to ATS Paris', a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

In the first of the series, Juvillier interviews Jeremy Parola, chief digital officer at Reworld Media, who provides his expert insight on the following:

- The main trends of 2017
- Advertiser desire to control programmatic strategy and operate programmatic in house
- How the issues of transparency and fraud will be dealt with in 2018
- The increasing prominence and resulting future of deal ID-based trading

Tickets for ATS Paris are on sale now.

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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