adsquare’s Tom Laband Discusses Data Alliances

In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane speaks with Tom Laband, co-founder & CEO, adsquare about the data ecosystem and the importance of data alliances.

Laband discusses:

- How an advertiser would work with adsquare's data exchange and how the data would be utilised
- Differences between the open data marketplace, the private data marketplace and adsquare's data alliance
- How adsquare's publisher alliance functions and how it grows and scales
- How a publisher alliance can help to democratise mobile data
- How the impending GDPR will impact such data alliances

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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