In the latest of the series, Juvillier interviews Yannick Ichane, digital monetisation director of radio and TV broadcaster, NRJ Group, who provides his expert insight on the following:
– The main digital trends of 2017
– The evolution of programmatic audio in the French advertising industry
– The relationship between supply and demand for programmatic audio
– The four programmatic pillars at NRJ
– The impact of the GDPR on data privacy for NRJ Group
Links to the entire ‘Road to ATS Paris’ series can be found below:
– Interview with Aude Perdriel-Vaissieres, Publicis
– Interview with Philippe Framezelle, Adverline
– Interview with Bastien Galibert, SeLoger La Régie
– Interview with Paul Caucheteux, Prisma Media Solutions
– Interview with Reworld Media’s Jeremy Parola
– Interview with SoLocal’s Christophe Parcot
– Interview with Tradelab’s Charles Gros
– Interview with Vincent Salini, Mpublicité- Regie Obs
– Interview with Thibaud Chevalier, M6 Publicité