by Lindsay Rowntree on 27th Mar 2020 in TRADERTALK

On ExchangeWire's first ever virtual TraderTalk TV episode, Lindsay Rowntree, head of content, speaks with Anna Schenk, managing director EMEA at Semasio, to discuss unified semantic targeting.

In this episode Schenk discusses:
- Industry uncertainty around third-party data
- The contextual targeting renaissance
- Understanding page content versus page context
- Educating marketers as to the value of context

AdvertiserContextDataIdentityTraderTalk TV