On ExchangeWire’s first ever virtual TraderTalk TV episode, Lindsay Rowntree, head of content, speaks with Anna Schenk, managing director EMEA at Semasio, to discuss unified semantic targeting.

In this episode Schenk discusses:
– Industry uncertainty around third-party data
– The contextual targeting renaissance
– Understanding page content versus page context
– Educating marketers as to the value of context