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On ExchangeWire’s first ever virtual TraderTalk TV episode, Lindsay Rowntree, head of content, speaks with Anna Schenk, managing director EMEA at Semasio, to discuss unified semantic targeting.

In this episode Schenk discusses:
– Industry uncertainty around third-party data
– The contextual targeting renaissance
– Understanding page content versus page context
– Educating marketers as to the value of context

Semasio

Semasio is the first provider offering Unified Semantic Targeting that enables programmatic advertising professionals to seamlessly combine Audience, Contextual and Brand Fit targeting solutions. The company is active in more than 30 countries, suppo…
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