Novatiq’s Tanya Field on Targeting in the Newly Anonymous Web

In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O'Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web.

 

In this session, Field discusses:

 

- How publishers and buyers can make the most out of the newly anonymised web

- Why publishers and buyers should look beyond the log-on for conversions

- The impact of tightening privacy regulation in Europe and beyond

- How telcom networks offer a premise for an ID currency for the anonymised web

Novatiq

Novatiq is the world’s first telco-verified digital identity platform, delivering the next generation in advertising relevancy for the digital advertising industry, engineered private. Its patented Fusion platform provides consented first-party aud...
More about Novatiq »
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Grace Dillon: Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.
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