mediarithmics' Philip Raby on the Evolution of the Marketing Data Stack←Back to Index
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O'Kane, is joined by mediarithmics' UK general manager, Phil Raby, to discuss the evolution of the marketing data stack.
In this episode, O'Kane and Raby discuss:
– The current types of data stacks, and how marketers and brands can understand which is best for them;
– How the degradation of the third-party cookie is shaping the role of the DMP, and the replacement solutions available;