MiQ’s Freddie Turner on the Cookieless Future

In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future. 

In this episode they discuss:

- The current ecosystem and the four ID types which currently exist: recognised identity, anonymous contextual, authenticated identity, and aggregated identity;

- How MiQ are working with partners to build out their privacy-first solution;

- How measurement is approached.

Grainne Reid: Grainne Reid joined ExchangeWire in 2014 as marketing executive. She works on planning and organising ExchangeWire ATS global events. Grainne deploys content marketing and social media marketing for ExchangeWire published content as well as ATS events.  Grainne holds a Bachelors Degree in Marketing and has a Masters in International Business, both from Dublin Institute of Technology.
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