Xandr’s Harvin Gupta Explains The Anatomy of A Video Ad Call

In this latest TraderTalk TV episode, ExchangeWire's Lindsay Rowntree is joined by Harvin Gupta, director of solutions engineering at Xandr, to go back to basics and break down the inner workings of a video ad call.

Gupta explains:

  • The process that occurs to serve a video ad on a website, in-app, or in a CTV environment;
  • What VAST is, why we need it, and what it contains;
  • What happens inside the DSP;
  • The purpose of the video player and how it works;
  • Data and targeting options within a video or CTV ad call;
  • Error handling;
  • Reasons video campaigns fail.
Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
Recent Posts