In this latest episode of TraderTalk TV, Christian Carlsson, global solutions architect, LiveRamp, discusses the solutions on offer for the industry as it moves in to a privacy-first world.
In this session, Carlsson covers:
– The value of first-party data;
– How brands can leverage consumer data in a privacy-compliant way; and
– How LiveRamp's own Authenticated Traffic System (ATS) works; and