MiQ’s Stephen Emsall on Making Your YouTube Money Work Harder

In this latest episode of TraderTalk TV, Stephen Emsall, business enablement director, MiQ, joins ExchangeWire’s Ciaran O’Kane to explore the YouTube opportunity, and how agencies and marketers can make the most of their spend on the platform.

 

In this session, Emsall and O’Kane discuss:

– MiQ’s view on YouTube and its position in the CTV ecosystem;

- The problems surrounding the platform and how traders can combat this;

– How MiQ use insights to apply their practices to YouTube; and

- Whether consumers are using their smart TVs for this purpose.

Zara Briggs: Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.
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