Regital’s Paul Barnard on Breaking Away from the Cookie

In this latest episode of TraderTalk TV, Paul Barnard, Managing Director, Regital, joins ExchangeWire’s Lindsay Rowntree to explore the post-cookie environment.

 

In this session, Barnard and Rowntree discuss:

- Regital’s response to the impending demise of the third-party cookie;

- How the business is using Skyrise Intelligence to solve this challenge;

- Methods that marketers can use to measure in a cookieless environment; and

- How Regital are using telco data to prepare for this change.

Zara Briggs: Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.
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