by Zara Briggs on 17th Feb 2022 in TRADERTALK

In this latest episode of TraderTalk TV, Paul Barnard, Managing Director, Regital, joins ExchangeWire’s Lindsay Rowntree to explore the post-cookie environment.

In this session, Barnard and Rowntree discuss:

- Regital’s response to the impending demise of the third-party cookie;

- How the business is using Skyrise Intelligence to solve this challenge;

- Methods that marketers can use to measure in a cookieless environment; and

- How Regital are using telco data to prepare for this change.

CookielessCookiesMeasurementPost-Cookie