Greenbids’ Jean-Baptiste Pettit on Sustainability in Advertising

In this latest episode of TraderTalk TV, Jean-Baptiste Pettit, CTO and co-founder of Greenbids, joins ExchangeWire COO Lindsay Rowntree at the whiteboard to discuss how to make advertising more sustainable.

During the session, Pettit outlines:

  • The current ad buying process and the aspects that generate the highest level of carbon emissions
  • The correlation between carbon levels and the performance of ads
  • How Greenbids are working to tackle inefficiencies and improve sustainability in the supply chain
Grace Dillon: Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.
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