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#TraderTalkTV: Mobile Retargeting... How It Works And Use Cases
Retargeting on desktop powered the first wave of RTB adoption. Now the next big target for the industry is [...]
Nexage's Todd Tran Explains How a New Breed of Mobile Publishers Are Dominating Mobile
Last year almost £1bn was spent on mobile advertising in the UK alone. Of which £500m was spent and [...]
#TraderTalkTV : Fabien Magalon, MD, La Place Media Breaks Down the Benefits of Publisher Partnership
This week's #TraderTalkTV takes us back to Paris with ATS Paris speaker Fabien Magalon, Managing Director at La Place Media, [...]
#TraderTalkTV : eXelate's Alain Sanjaume on Connecting Online & Mobile Data for Multiscreen Targeting
Straight from Paris, this week's #TraderTalkTV sees Alain Sanjaume, Senior European Consultant at eXelate and speaker at next month's ATS [...]
TraderTalk TV: StrikeAd CTO Mike Dewhirst Gives A Deep Dive Into Mobile Retargeting And Data-Driven Buying
In the run upto our Mobile Sessions event in February, we invited StikeAd CTO, Mike Dewhirst, for this week's TraderTalk [...]
Rubicon's Oliver Whitten Discusses The Growth of PMPs, The End-To-End Stack Quandary, As Well As European Sell-Side Trends
Oliver Whitten is the Commercial Director, EMEA at the Rubicon Project. Here Whitten discusses the growth of Private Market Places, which [...]
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