by Romany Reagan on 4th Oct 2013 in TRADERTALK

Straight from Paris, this week's #TraderTalkTV sees Alain Sanjaume, Senior European Consultant at eXelate and speaker at next month's ATS Paris, breaking down the use of third-party data across multiple screens, from the PC world to the mobile world. First, eXelate collects demographic & geo data, interest (content consumed), intent (to purchase) and branded data, from which they drop an anonymised cookie on the user. Multiscreen wants access to this type data beyond  the PC, however it's tricky on a cookie-less platform where you have to resort to fingerprinting, user ID or device ID. The challenge lies in connecting these two modes with a digital touchpoint, which eXelate endeavours to do.

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