by Romany Reagan on 11th Oct 2013 in TRADERTALK

This week's #TraderTalkTV takes us back to Paris with ATS Paris speaker Fabien Magalon, Managing Director at La Place Media, where he breaks down the concept behind La Place Media, an alliance between five media sales houses/publishers. Now celebrating its one-year anniversary, La Place Media encompasses 150 sites, 30 million users and 4.5 billion impressions. Fabien juxtaposes direct sales versus what La Place Media offers, which focuses more on selling audience. Built around driving value to publishers, from January to June 2013 they were able to increase CPMs 36%. La Place Media started with display, but sees the potential for massive growth in the French mobile market, although there are currently issues with fragmentation of the space. Looking forward, La Place Media is also launching a Premium Video Ad Exchange, which will operate as a private marketplace.

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