In this video interview, ExchangeWire’s CEO Rachel Smith is joined by Josh Gallagher, COO APAC at EssenceMediacom to discuss measurement in advertising.

Tune in as Rachel and Josh look at the state of play in measurement, delving into current measurement frameworks and their limitations. Josh also expands on: 

  • How data use and addressable measurement can be harnessed responsibly 
  • How new tech can contribute to improved targeting and measurement 
  • The challenges advertisers face in implementing effective measurement strategies across platforms and devices 
  • How addressable measurement is evolving to accommodate changing consumer viewing habits, and what opportunities this can present for advertisers

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