Deborah Gbadamosi on the Importance of Representation, Resonance and Relevance

Brand Advance Group's CEO EMEA Deborah Gbadamosi joins ExchangeWire CEO Rachel Smith to discuss why representation matters in advertising, and the importance of reaching relevant audiences.

On this ExchangeWire Voxpop, Deborah discusses:

  • How ‘brand safe’ activities in fact alienating audiences and harming minority publishers
  • How these macro-blockers impact everyone in the digital ecosystem
  • What are the practical/pragmatic steps that can be taken towards correcting the biases that still exist in the industry?
Hannah Dillon: Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.
Related Post
  1. Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange
  2. LoopMe Announces the Launch of its AI Academy
  3. Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation
Recent Posts
  1. GroupM’s Sandra Arnold on Empowering Diversity and Inclusion in Ad Tech

    "I think we all need to feel represented, both in the media and within organisations…

    3 months ago
  2. Lloyds Banking Group’s Nic Travis on Measurement and the Cookieless Future

    In our latest Voxpop, Nic Travis, Head of Digital Marketing, Lloyds Banking Group, joins ExchangeWire…

    5 months ago
  3. OpenX’s Priya Bhatia on Sustainability Strategies Across APAC

    In our latest VoxPop, we're joined by Priya Bhatia, VP Business Development, SEA at OpenX…

    6 months ago
  4. StackAdapt’s Raina Roberts on How to Unlock B2B Marketing Success with Programmatic

    “Sometimes we talk to B2B marketers and they have this idea of a B2B audience…

    6 months ago
  5. Digital Turbine’s James Rogers on Harnessing the Power of In-Game Advertising

    In-game advertising is an increasingly interesting proposition. James Rogers of Digital Turbine talks us through…

    6 months ago
  6. Publica by IAS’s Chris Mottershead on the data-driven TV marketplace across APAC

    Filmed on location at ATS Singapore 2023, ExchangeWire CEO Rachel Smith is joined by Publica…

    7 months ago