"Curating publisher and context-based audience groups is where we see the market going increasingly."
VP of brand marketing and managing director of brand partnerships (UK, DE, FR) at Digital Turbine, Mark Slade, delves into the vast opportunities and challenges of mobile gaming, discussing the complexities of getting brands to adopt the 'biggest area of entertainment that is not yet served by advertisers.'
Within this VoxPop, Mark details:
- Staying ahead of digital advertising trends in order to stay effective
- Customising ads in order to appeal to different user segments
- Predicting future trends within the mobile gaming advertising space
Catch up on all things mobile gaming, in-game advertising, and more with our ATS London video selection, available on our Event Videos page.