In this exclusive Vox Pop, Alex Cash, Director of Strategy, OneTrust, chats with ExchangeWire's CEO Ciaran O’Kane about how marketers can get ahead of a cookieless world.
In this session, they discuss:
- The challenges that marketers face with the shift to a cookieless environment;
- What data compliance solutions are still needed;
- How marketers can ensure they are prioritising privacy and consumer trust in cookieless environments; and
- The first step marketers can take to allow for data compliance in a post-cookie world.
- What data compliance solutions are still needed;
- How marketers can ensure they are prioritising privacy and consumer trust in cookieless environments; and
- The first step marketers can take to allow for data compliance in a post-cookie world.