"CTV is the biggest screen in the house and the best place to run advertisements that drive results, as proven by multiple studies."
In this VoxPop, Publica by IAS' snr publisher and platform director, APAC, Clem Birdsall, takes us on a deep dive into CTV within APAC, looking at emerging trends and current challenges across a region known for its vast diversity and varying levels of digital maturity.
In particular, Birdsall focuses on:
- The importance of SPO within the context of CTV
- Audience scale and questions concerning critical mass
- Strategies for optimising linear TV placements in a hugely diverse region
- Future predictions for CTV
Don't miss out on hearing Publica speak at ATS Singapore 2023. Final tickets available here.