VOGUE Singapore’s Michelle Ong on Optimising Content and Advertising Experiences, and the Future of APAC’s Ad Market

"As a publisher, contextual content and native storytelling is crucial. We're trying to tell a story through the voice of VOGUE Singapore, and also trying to promote brands through this same voice."

In this exclusive VoxPop, group commercial director at VOGUE Singapore, Michelle Ong, delves into optimising content for the growing mobile and video markets in APAC, leveraging contextual advertising strategies, and the challenges and opportunities in the APAC region's digital advertising landscape.

Ong talks about:

  • The importance of seamless visuals for mobile users
  • Integration opportunities that can engage with audiences on a high scale
  • Content solutions in optimising advertising solutions
  • Challenges and opportunities for the APAC region, including 'banner blindness'
  • How publishers can help assist advertisers in driving growth
John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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