Industry Review: The Service Layer - Reframing the Industry (Part 1)←Back to Webcasts
How will the service layer help marketers and publishers operate in the new privacy-first ecosystem?
ExchangeWire has launched Industry Review – an outline of where we see the future for the marketing industry. In part 1 of this 3-part MadTech Webcast series, we look specifically at ‘The Service Layer’ – those agencies, consultancies and other service partners who help marketers and publishers do their job.
Siobhan Ward-Farrell, group programmatic manager at Channel 4; Ian James, CEO & co-founder of Silverbullet; and Chloe Grutchfield, SVP product management at Sourcepoint, join ExchangeWire’s Ciaran O’Kane for this session. Together, they discuss what a future version of the marketing and advertising industry will look like, and how these changes will impact agencies, consultancies and service partners who support brands and marketers to reach consumers.