by Grace Dillon on 26th Oct 2020 in Webcasts

In this exclusive vox pop, ExchangeWire’s Ciaran O’Kane chats with Triton Digital's Benjamin Masse about measurement in the programmatic audio space.

During this session, they discuss:

– the differences between measurement of streaming and of podcasts;
– the challenges posed by audio platforms and the industry's "download paradigm";
– how audio can respond to the newly anonymous web.

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