Triton Digital's Ben Masse on Audio Measurement←Back to Webcasts
In this exclusive vox pop, ExchangeWire’s Ciaran O’Kane chats with Triton Digital's Benjamin Masse about measurement in the programmatic audio space.
During this session, they discuss:
– the differences between measurement of streaming and of podcasts;
– the challenges posed by audio platforms and the industry's "download paradigm";
– how audio can respond to the newly anonymous web.