At the recent ATS Singapore event, PWC kindly gave the opening keynote of the day. Drawing heavily from the Global Entertainment & Media Outlook 2013, Greg Unsworth presented data specific to the greater APAC region, and SE Asian market. [...]

A successful digital marketing strategy cannot rely only on technologies. Today buyers and sellers invest much more on technologies than on expertise and knowledge, assuming that implementing a solution will help them make the difference. This is such an unfortunate [...]