Brian O'Kelley, one of the most revered figures in the burgeoning exchange space, is making his first UK keynote speech for nearly six years at ATS London on Tuesday, September 20. O'Kelley, CEO and Co-Founder of AppNexus, will deliver his keynote on the future of the exchange and the advances we are likely to see in the evolving real-time eco-system over the coming 12-to-24 months. ATS London is the largest data-driven display and media optimisation event in Europe, attracting C-level digital media execs and key decision makers from across the European buy and sell side. The full day conference takes place the day before ad:tech and dmexco, kick-starting the biggest week of the year for the European digital media industry. You can book your early bird tickets today. Full details on the ATS London event can be viewed here. Other speakers confirmed for the day include:
» Joe Zawadzki, CEO, MediaMath
» Brian O'Kelley, CEO, AppNexus
» Zuzanna Gierlinska, Director, Microsoft Media Network, EMEA
» Konrad Feldman, Co-founder and CEO, Quantcast
» Marco Bertozzi, Managing Director EMEA, Vivaki Nerve Center
» Nigel Gilbert, Head of Orange Ad Market
» Samuel Watts, Associate Director, Data & Analytics, Starcom Mediavest
» Gurman Hundal, Co-Founder, Media iQ Trading Ltd
» Gavin Deadman, Digital Marketing Manager, PKR
Brian O'Kelley, CEO, AppNexus
Widely considered a visionary in the field of online media, Brian created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850MM in July 2007). Prior to Right Media, Brian was CEO of Netamorphosis, an early social networking and e-commerce site for events and venues. Brian was also an early innovator in real-time personalization and real-time ad optimization at LogicSpan, a consulting and technology integration firm, and later co-founded Cetova, a web-based reporting and analytics platform for enterprise financial systems. While earning a computer science degree at Princeton University, Brian started a web design firm, building an open-source e-commerce engine used by more than 100 companies. Brian is an active partner at Grape Arbor, an angel investor group. Since its founding in 2006, Grape Arbor LLC has made investments into more than a dozen technology companies.
About Ad Trading Summit, London
The Ad Trading Summit London is the largest global event focused on the data-driven display market. Delving deep into the business of automated media trading and the technology that underpins it, ATS London aims to inform attendees on the latest trends in display buying.
The event attracts C-level executives, decision makers and budget holders from the display market. Media buying agencies, advertisers, specialist exchange traders, ad networks, publishers, data exchanges, ad exchanges and ad-technology vendors are some of the sector companies that have attended and participated in ATS London to date.
The conference brings together high profile and influential speakers from across the industry. ATS London continues to focus on providing the best and most relevant content for all attendees. All conference panels and presentations reflect and address the changing face of display media buying. By tapping into the deep understanding and industry analysis provided by ExchangeWire, ATS London delivers the most up-to-date analysis and industry overview to business leaders in the online advertising space.