Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how the recent smartclip acquisition puts the Adconion Media Group in a strong position globally to provide branding, direct response and video solutions. Littlejohn also provides insight into the growth of the online video and connected TV in Australia and APAC regions and predicts the smartclip acquisition will help accelerate the growth of the emerging Connected TV segment.
You recently announced the acquisition of smartclip. Who is smartclip and what does this mean for Adconion Media Group’s offering? Will this significantly widen your current competitive set in Australia and APAC?
Adconion Media Group has acquired 100% of smartclip, Europe´s leader in digital video advertising and a pioneer in monetizing multiscreen content advertising solutions. The company works with publishers, media agencies and advertisers, enabling all parties to benefit from the distribution of online video advertising. smartclip helps media agencies and advertisers deliver their campaigns on a number of different devices (tablet PCs, Connected TV sets, gaming consoles, desktops or laptops and smartphones) and allows publishers to benefit from proprietary and innovative technology solutions. This acquisition means together, smartclip and Adconion Media Group create the largest independent digital monetization platform and the only true global player who covers all relevant markets, including North America, EU, Russia and APAC, delivering both branding and video solutions as well as direct response marketing.