We recently announced the date for this year’s ATS London. If the event last year was big, this year promises to be epic. As part of a slight overhaul of the event’s content this year we are introducing a revamp of an idea borne out of ATS London 2011, innovatively named: 6ofsix.
6ofsix is the opportunity to showcase how RTB and data driven advertising is making a substantial business impact. It might be how you are driving outstanding business performance for an advertiser or it might be an innovative publisher solution that makes a genuine difference to their bottom line.
As the name suggests, there will be six case studies - with each having an alloted six minute time frame to outline their success in executing their data-driven strategies.
The two boxes that need to be ticked are: it genuinely is a data driven solution and it really impacts business performance. No more hype. No more talk. Just numbers and evidence.
This is a call to announce we are accepting submissions over the next few months. Deadline is August 1st 2012. There will be a panel that judges the submissions with key evaluation criteria being shared with those that register an interest.
Six presentation slots. Six minutes each. The time for promising great things from RTB is over. It is time to see who is making it work.
If you are interested in submitting a case study for the 6ofsix, please email press AT exchangewire DOT com and use 6ofsix as your subject line.
All 6ofsix submissions must be sent to press AT exchangewire DOT com.