Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, [...]

Passendo, the leading European in-email ad serving platform, has announced an expansion into the North American market, partnering with JTG Ventures, a US-based digital media consultancy. JTG will operate as an integrated business development team, leveraging existing relationships and resources to [...]

Hivestack, one of the world's leading programmatic digital out-of-home (DOOH) ad tech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilise Hivestack's Ad Server, [...]

Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced it has achieved Service Organisation Control (SOC) 1 and 2 Type 1 compliance certifications for its Ad Server and Supply Side Platform (SSP). Hivestack is a full [...]

DPG Media, a leading publisher in the Netherlands, has today announced that they have chosen to partner with Xandr, AT&T’s advanced advertising company, as their ad server platform of record. From 1st October, DPG Media will make their publisher business available [...]

Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW [...]

Admixer.Network is a comprehensive ad serving and management platform for large publishers, media houses and ad networks. It is an enterprise-level solution for businesses that own multiple media assets or manage a variety of supply providers. From this moment on, [...]

Epom’s customer survey revealed: 1 out of 3 ad networks name outstream video as the major feature they seek in an ad server. But what if an ad server not only supported such ads but provided free templates so you [...]

In this article, vice president of digital at South China Morning Post, Ian Hocking (pictured below), sets out the potential impact that the much discussed (and somewhat controversial) termination of third-party cookies. By considering the affect the impending change will [...]

The term ‘ad network’ surfaces a lot of ill-feeling when discussed at conferences or in the trade press - its reputation has been besmirched by consistent bad behaviour over two decades. Programmatic ad tech vendors built market share in the [...]