China

  • China's BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s BAT amongst top global ad revenue contributors; News Corp AU ditches newspapers data audit in metrics change; Native ads picking up revenue in China; QMS Media acquires NZ digital agency; Wavemaker storms into five APAC markets; and CtrlShift and iPinYou partner to target Chinese audience.

    China’s BAT amongst top global ad revenue contributors

    Baidu, Alibaba, and Tencent are [...]

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  • Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers need mobile-first strategy as APAC shoppers head to their devices; AU brands improve on digital customer experience; Audience data spend more than double in Asia; Mindshare inks blockchain partnership in Singapore; and dentsu X marks its spot in AU.

    Marketers need mobile-first strategy as APAC shoppers head to their devices

    Twitter says its users in Thailand, Indonesia, [...]

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  • China Programmatic Ads to Hit £4bn; Tencent Online Ads Grow 48%

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China programmatic ads to hit £4bn; Tencent online ads grow 48% in 3Q; Advertisers want agencies to do better with programmatic; AdTiming aims to help US brands target China; and Wagawin opens in Singapore to tap SEA.

    China programmatic ads to hit £4bn

    China’s programmatic ads will generate USD$5.3bn (£4bn) this year, making the market the world’s second [...]

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  • Reviewing China's Singles' Day 2017: It's No Longer Just About Alibaba

    Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about Alibaba, but has morphed into a nation-wide shopping craze with e-commerce players other than Alibaba taking up a substantial share of the pie as well. In the latest instalment of iClick Interactive’s China Expert series, Richard Johnson, commercial director, Europe, iClick Interactive, explains how Singles’ Day has grown into its current manifestation, and how marketers can make the [...]

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  • Alibaba Touts 'New Retail' Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba touts ‘new retail’ engagement as key to Singles Day record sales; Wavemaker launches in two APAC markets; Oath unleashes content marketing brand; Digivizer eyes APAC expansion via Singapore; and AnalogFolk goes to China.

    Alibaba touts ‘new retail’ engagement as key to Singles Day record sales

    The Chinese e-commerce giant has attributed another year of record sales from [...]

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  • AdAsia: Localising AI Engines Essential, But Can Take Months

    Localisation is key to AdAsia Holdings’ growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence (AI) systems to understand local nuances, which can take months to accomplish.

    Headquartered in Singapore, AdAsia currently operates in several Asian markets including Thailand, Indonesia, Vietnam, China, and Japan. It also will be adding Malaysia, the Philippines, India, Russia, and the United Arab Emirates to the mix next year.

    Its CEO and co-founder, Kosuke Sogo, explains that there are differences even [...]

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  • Alibaba to Grow Global Ad Share; AU Content Agency Acquires Retail Comms Specialist

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba to grow share of global ads; AU content agency acquires retail comms specialist; Singapore socio-political site to shutter; IAB AU unveils programmatic and native guides; and VaynerMedia eyes Asia expansion via Singapore launch.

    Alibaba to grow share of global ads

    The Chinese internet giant is expected to increase its share of the global digital ad market from [...]

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  • In-App Targeting Vendor Won't Need SDKs from APAC Marketers

    Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer services designed specifically for app retargeting.

    The Berlin-based mobile ad platform has just opened offices in Singapore and Seoul, after setting up shop in Tokyo in January 2017. While Singapore will serve as its Southeast Asia hub, the Korean outfit is responsible for the local market as well as China, according to Remerge CEO Pan Katsukis.

    The vendor touts an “SDK-less solution” [...]

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  • Marketing Analytics Firm Snaps Up Japanese Influencer Platform; 'Smart' Billboard Lights Up in AU

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketing analytics firm snaps up Japanese influencer platform; VMO lights up ‘smart’ billboard in AU; Publicis sees drop in APAC growth; Vietnamese agency offers free access to Decision Lab; Dentsu buys in South Africa & creates JV in Russia; and Dentsu looks to IndoChina for growth.

    Marketing analytics firm snaps up Japanese influencer platform

    Ginzamarkets has unveiled [...]

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  • Cheetah Mobile Challenged by Diverse Advertiser Needs

    Ranked the world’s third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse advertiser clientele. In Asia-Pacific, specifically, advertisers have yet to catch up – in terms of media investments – with consumers who are rapidly moving towards mobile devices, according to Josh Ong (pictured below), Cheetah Mobile’s director of global marketing and communications.

    In this Q&A with ExchangeWire, Ong explains how the Chinese app developer is enhancing its programmatic and technology stack to better [...]

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