China

  • Localisation Key to Survival Amidst China's Walled Gardens

    Localisation and working alongside walled gardens may be key to survival in China’s tough ad-tech landscape. Although, this does not mean brands should stop demanding more transparency.

    Lured by the country’s sizeable market potential, numerous foreign players have attempted to grab a piece of the pie, but few could claim success. A big part of this was due to their lack of local knowledge, according to Albert Sim, Miaozhen China’s vice president of Miaozhen systems, who is based in Beijing.

    While [...]

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  • APAC Smartphone Growth Drives Brand Contact Points; HK Online Ad Spend to Hit £483.84m

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC smartphone growth drives brand contact points; HK online ad spend to hit £483.84m; OTT opens up ad potential in China; APAC brands investing in marketing software to meet customer expectations; and Developed APAC markets less trusting of brands.

    APAC smartphone growth drives brand contact points

    Asia-Pacific and Western Europe continue to drive global smartphone ownership, which will [...]

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  • Mobile Drives SEA Digital Ad Spend; E-commerce Accounts For 30% of China Online Ads

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile drives SEA digital ad spend; E-commerce accounts for 30% of China online ads; AdAsia buys Japanese publisher trading desk; New AU agency to tap voice experience; Dentsu turns up Amplifi in Malaysia; and Oracle unveils AU audience-data offering.

    Mobile drives SEA digital ad spend

    Mobile ad spend across six Southeast Asian markets is expected to more than double [...]

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  • China Fuels In-App Ad Growth; Google Brings Store Metrics to Singapore

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China fuels in-app ad growth; Google brings store metrics to Singapore; GroupM integrates audience intelligence with Alibaba Uni Marketing; AU advertisers must observe new sex appeal rules; Newsfeeds drive China search ads; and Chimney APAC launches Features and restructures ad unit.

    China fuels in-app ad growth

    In-app ad spend accounts for 98% of mobile ads in China, where [...]

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  • Understanding the Evolution of the Chinese Digital Video Landscape

    Videos are becoming a staple in China’s digital marketing landscape. Richard Johnson, commercial director, Europe, iClick Interactive, takes a look at what Chinese netizens are keeping their eyes glued to, in the latest instalment from the China Expert series.

    Watching video online has long become part of the daily routine of internet users in China, a market in which 75% of internet users – a population of 548 million – are consumers of online videos.

    Video as the channel of choice 

    Understandably, video is now [...]

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  • Video Fuels China Digital Ad Spend; Asian Consumers Choose Humans Over Bots

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video fuels China digital ad spend; Most Asian consumers choose humans over bots; China programmatic ad spend climbs 78%; Aussies will shame loved brands for wrongdoing; Singapore agency offers Facebook cross-border insights; Twitter snags 35 APAC video content partners; MediaMath takes professional services to ANZ; and Rice takes up shop in HK.

    Video fuels China digital ad spend

    Digital [...]

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  • Connected TV Tunes Up AU Video Inventory; China Social Ad Potential Largely Untapped

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Connected TV tunes up AU video inventory; China social ad potential largely untapped; AU consumers find newspaper ads most trustworthy; O&M eyes ‘exciting’ Shenzhen; Dentsu snaps up Little Giant; and Booze & beauty amongst brands losing relevance in Singapore.

    Connected TV tunes up video inventory in AU

    Connected TV has grown rapidly to account for up to 35% of a [...]

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  • Singapore Publisher Ends Print & Goes All-digital; Australia's Network Ten to Be Part of CBS

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore publisher ends print, goes all-digital; Australia’s Network Ten to be part of CBS; Twitter partners with agencies in APAC education exercise; Melbourne Alliance aims to boost two agencies; IAB SG unveils brand-safety handbook; Digital platforms drive ad revenue in AU; and GroupM strips APAC reporting lines under NewCo.

    Singapore publisher ends print, goes all-digital

    Mediacorp Press says [...]

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  • APAC Marketers Look to Machine Learning; Alibaba to Grab 11.3% of Global Mobile Ads

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers look to machine learning to raise own value; Alibaba to grab 11.3% of global mobile ad market; Most APAC travellers will share data for personalised experience; Ogilvy China restructures for Next Chapter; and Queensland bank building integrated marketing platform.

    APAC marketers look to machine learning to raise own value

    Half of Asia-Pacific creative and marketing professionals [...]

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  • TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small firms lack resources for marketing; Rapport goes up in Malaysia; Grey ‘Hug’ it out in Dubai; Swisse Wellness buys AU creative agency; Kargo gears up in NZ; and GroupM releases Thai digital playbook.

    TV ads have diminishing influence in AU

    TV [...]

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