Adludio, a leading AI-driven technology company that delivers premium mobile advertising, today (June 27th, 2022) releases research conducted with Realeyes, an emotion AI platform for measuring human response, into the effectiveness of interactive advertising. Analysing a range of different approaches [...]

Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Programme. The programme will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager.  Through Teads’ global scale within quality publishers [...]

Yahoo today (June 8th 2022) announces its latest offering in Southeast Asia, Yahoo Stories Ad, an innovative solution that enables a dynamic and interactive storytelling experience. A mobile-web-first solution, Yahoo Stories Ad brings one of social media’s most popular formats [...]

The VlogBox Get-Together webinar will be held on 31st May 2022, at 12 PM EDT and will focus on strategies designed to make targeting more effective, as well as a deep dive into geo-communities. Anna McMichael, VlogBox’s strategic partnerships director, together [...]

Luxury British cruise line Cunard has consolidated its UK creative and media accounts into the7stars, in a deal worth £4.7m. the7stars will handle the UK media planning and buying account whilst Supernova, the7stars’ creative production house, will lead on strategy [...]

Global lifecycle marketing experts Crimtan are set to revolutionise mobile advertising with a new product that includes a unique Attention Time Measurement Tool (ATT) In 2021, global ad spend on mobile advertising topped USD$295bn (£224.8bn). But how much of that money [...]

In this contributed article written exclusively for ExchangeWire, the team at Crimtan discusses how dynamic creative optimisation (DCO) can be used to maximise sales, key mistakes marketers make when employing DCO ads, and how they can continue to be used [...]

In this Q&A written exclusively for ExchangeWire, Laurie Wright, chief strategy officer at 59A, discusses how the use of technology solutions is set to evolve following the deprecation of identifiers, including how non-audience-tied signals can be used to bridge the [...]

In the second article in ExchangeWire's 2022 predictions series, industry experts predict what next year will hold for the traditional and digital out-of-home sector, which has face particularly stark challenges over the course of the coronavirus pandemic. Innovation in creative, context, [...]

Teads, the Global Media Platform, announced the winners of the first Teads Awards Grand Prix. Judged by a prestigious panel of marketeers, the awards celebrate the best in mobile creativity from around the world. Judges included: Meredith Herman, VP global marketing [...]