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Kazim Tahir-Kheli, MD Russia for QUISMA, Discusses Double-Digit Expansion & How the Region Differs From Other Markets
Can you give some overview on the recent trends in the Russian market? The Russian digital advertising market continues its yearly double-digit expansion, even as the underlying increase in internet population has gradually decelerated, hovering now around 70% audience penetration. What’s fuelling [...]
‘Programmatic Trading & Data Transparency: Lessons & Parallels from the Airline Industry’, by Eswar Sivaraman, Data Science Group Director, PulsePoint
The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading and its impact on online advertising are striking. OTAs enabled real-time access to fare and [...]
Videology Q2 Infographic - European Video Market At-A-Glance
We do like a good infograph with tasty data points on them. The Videology "European-Market-At-A-Glance" infograph has some interesting data for video trends across the European market in Q2. Again we see FMCG blazing a trail in terms [...]
WireDex: Making Sense of the Ecosystem
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes. So many point solutions. Where did it begin and where did it end? How could [...]
SpotXchange's Andrew Moore Discusses Key Trends From Its European Report On Programmatic Video
SpotXchange recently published its industry research report on programmatic video advertising across Europe (done in association with IHS), detailing trends in the key markets. ExchangeWire spoke to Andrew Moore, European Managing Director at SpotXchange about the report's findings. Overall what [...]
Download Your ATS London Event App: What You Need To Know
We've decided to go app crazy at this year's ATS London. There will be no more paper programs, as the world needs to be saved. We have teamed up with Noodle Live to bring you the first ever ATS London [...]
'In Mobile RTB, as on the Web, Only the Data Savvy Will Survive', by Benjamin Tice, Marketplace Development EMEA at Flurry
Benjamin Tice will be speaking at ATS London Tuesday September 10. Twenty-plus years after the birth of the internet, programmatic buying and selling and RTB is now a multi-billion dollar industry. The story is different on mobile, where app stores launched [...]
'The Road For Innovation & Customisation in Ad Technology', by Paulo Cunha, Co-founder & CEO ShiftForward
Paulo Cunha is Co-Founder, CEO at ShiftForward, and will present at this year's ATS London. Here he discusses the paths that can be taken for those seeking to innovate and customise in ad technology, and how most will look beyond [...]
‘The One Decision That Leads to a Publisher’s Demise’ by Ian Jenkins, VP Sale Enablement, Cxense
To paraphrase an old saying, we can choose what decisions we make, but not the consequences. It’s time for the publishing industry to wake-up and see the decision that’s causing their demise. As publishers flounder, ad agencies, as well as ad [...]
‘Making the Math Work: Calculating the ROI of Attribution Solutions’, by Adit Abhyankar, Executive Director, Visual IQ
There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least the potential returns that can be expected. It is critical that marketers can demonstrate to decision-makers how the solution will [...]
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