Latest Stories

• Wolfgang Bscheid, Mediascale CEO, Discusses The Barriers To RTB Adoption In Germany

  14 years ago News

  

  The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the billion euro mark in terms of display buys. As the data-driven display is showing strong growth across Europe, [...]

• Adnologies Discusses Its Dynamic Retargeting Solution And The Profile Data Exchange

  14 years ago News

  

  Andreas Schwibbe is the CEO of adnologies, a Hamburg-based ad technology company. Schwibbe recently spoke to ExchangeWire recently about the company's dynamic retargeting and data exchange solution. Can you give an overview of the adnologies offering? AS: adnologies is a [...]

• Andy Mitchell Presentation, Data Economy 2011

  14 years ago News

  

  Publishers leveraging first party and third party data to build sustainable business models? No way. I don't believe it. Well, it's true. ExchangeWire did an interview with Nicholas Timms a couple weeks back on how A&NY [...]

• As EU Politicians Engage In Political Posturing, Report Lays Bare The Benefits Of Ad-Funded Internet For Citizens

  14 years ago News

  

  You may be forgiven for being confused about the mixed messages coming out of Brussels yesterday on privacy. The ICO (Information Commission Office) was pretty hard-nosed about the ePrivacy directive and cookies, indicating that browser settings would not be [...]

• Jay Stevens Presentation, The Data Economy 2011

  14 years ago News

  

  The debate at last week's Data Economy was both vociferous and engaging. A lot of ground was covered during the day - and issues, like the EU legislation around privacy, dominated the after-party conversation. ExchangeWire will publish all [...]

• Martin Kelly Discusses The Infectious Media Model, The Service Layer And Moving Beyond Retargeting

  14 years ago News

  

  Infectious Media has been actively trading on exchanges for over two years. In fact it was one of the first companies ExchangeWire spoke to back in the day when this venerable blog was working under the moniker of FarneyMedia [...]

• Mark Your Calendar: Ad Trading Summit London, September 20

  14 years ago News

  

  It might seem a little churlish to be promoting an upcoming conference the day after a landmark event. It is a bit cheeky. But given the scheduling madness by ad:tech and dmexo, I feel I need to give [...]

• Making Sense Of The Data Economy

  14 years ago News

  

  ExchangeWire welcomes all attendees to the Data Economy 2011. Today we bring the European buy and sell side together for in-depth analysis and debate around the area of data in the European display market. This event will look to [...]

• Nick Hugh Discusses Yahoo! Data Strategy, Market Consolidation And The Ad Net Optimisation Layer

  14 years ago News

  

  The Yahoo DR business has been growing its market share across Europe over the last couple of years. It has invested significant resource into its data strategy, giving it an edge over third party ad nets. But given [...]

• Navigating The Dutch Display Eco-System

  14 years ago News

  

  Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up is the Dutch market. It does look very similar to the European map - but local players are [...]