Criteo’s Barry Adams on traffic shaping, sustainability and the programmatic ecosystem

In our latest MadTech Podcast Special, Barry Adams, EVP AdTech Services, Criteo and GM BidSwitch joins ExchangeWire head of content, John Still, to discuss BidSwitch's work, the importance of a sustainable approach and the current state of the programmatic ecosystem as we head into 2024.

Tune in as Adams discusses:

  • • Ad tech’s carbon footprint and the work being done to curb it
  • • The industry's readiness for a cookieless future
  • • The trends, and economic challenges, shaping the ad tech industry
madtechPodcast
Caroline Sheedy: Caroline is an Account Executive at ExchangeWire, looking after our PressBox clients.  Caroline brings with her a wealth of experience as she has a diverse background encompassing Finance, Accounts, Property Management, Administration and secretarial services across multiple sectors. In her spare time, Caroline is a keen supporter of her children’s sports, soccer and rugby.
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