In our latest MadTech Podcast Special, Barry Adams, EVP AdTech Services, Criteo and GM BidSwitch joins ExchangeWire head of content, John Still, to discuss BidSwitch's work, the importance of a sustainable approach and the current state of the programmatic ecosystem as we head into 2024.

Tune in as Adams discusses:

• • Ad tech’s carbon footprint and the work being done to curb it
• • The industry's readiness for a cookieless future
• • The trends, and economic challenges, shaping the ad tech industry