Digital Decisions' Ruben Schreurs on the ICO, Global Ad Spend, and Luma's Ad Tech Review

On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Ruben Schreurs, CEO, Digital Decisions, to discuss the latest news in ad tech and martech.

On this week's episode:
- The ICO has proposed imposing record fines of £183m and £99m on British Airways and Marriott International respectively for data breaches in violation of GDPR. How will these fines change the way these companies deal with cyber security? Will these examples resonate with advertising and marketing tech? How will the ICO handle any complaints relating to industry technology giants who have largely been able to protect themselves until now?
- Global ad spend is set to grow 4.6% year-on-year to reach USD$639bn (£512.1bn) by the end of 2019, according to a new report by Zenith. Advertising through digital channels is set to comprise more than half of total ad spend by 2021. Where is this growth in digital advertising going, if it's mostly being fuelled by small business? Are these businesses relying heavily on Google and FB which offer easy reach and large audiences?
- LUMA partners has released its Q2 review for the ad tech and martech industry, which includes highlights such as the Amazon-Sizmek acquisition, an increase in DTC acquisitions, and an overall increase in ad tech stock value. However, will data privacy issues and concerns, as well as ITP restrictions and the much discussed death of the third party cookie spell the end of growth for ad tech and martech, possibly impacting companies like Criteo worse than others?

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