Forward’s Alessandra Di Lorenzo Discusses Amazon Buying Sizmek, Google Limiting Ad Blocking & Bayer In-Housing Programmatic

On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Alessandra Di Lorenzo, CEO, Forward, to discuss the latest madtech news and trends.

On this week's episode:
- This week Amazon acquired Sizmek's ad server and DCO. Why did Amazon purchase these parts of the business? Will this prove a threat to Google? And will Sizmek customers leave the platform for independent providers?
- Chrome limiting ad blocking to their enterprise users. Will ad blockers shift to rules-based systems? Is ad blocking still popular, or have industry initiatives limited their adoption?
- Bayer saving at least USD$10m (£7.9m) by taking programmatic in-house. Does the in-housing model suit everyone? Can such approaches completely alter a brand's omnichannel strategy?

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Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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