InfoSum’s Nick Halstead Discusses S4 Capital’s Strategy, Transparency in Germany & the Cookie’s Future

On this week's The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and head of content, Lindsay Rowntree, are joined by Nick Halstead, founder and CEO of InfoSum (and inventor of the retweet button), to discuss the latest madtech news and trends.

On this week's podcast:

- With the recent news of S4 Capital's merger with MightyHive, what will Sir Martin Sorrell's next strategic move be?
- A pubic spat between German eBiquity and Mediacom chiefs brings measurement and transparency in the region to the fore
- With the DOJ and FBI finally taking action and making arrests over major ad fraud scams, is it a sign our industry is finally maturing?
- With uncertainty surrounding the future of the cookie, is 'single sign on' the answer?
- How can publishers leverage their data assets to compete with the walled gardens?

The MadTech Podcast is also available on:
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Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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