Robert Webster, Canton Marketing Solutions, Discusses Facebook, Publishers, Collaboration & In-Housing

Back in London, this week's episode of The MadTech Podcast features Robert Webster, founder of branding consultancy Canton Marketing Solutions, joined by ExchangeWire's Lindsay Rowntree and Ciaran O'Kane, to discuss the latest madtech news and trends.

In this episode:

- Facebook's earnings results and why they will continue to growth in spite of continued scandal
- Publisher diversification and why the new breed of digital-first publishers are starting to show cracks
- The rumoured merger between Taptica and RhythmOne, and the need for ad tech collaboration to be a credible competitor to the duopoly
- The complexities of in-housing

The MadTech Podcast is also available on:
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Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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