The MadTech Podcast Special: Brian Wieser on Advertising’s Biggest Opportunities

In this special episode of The MadTech Podcast, Brian Wieser, ad tech luminary and founder of Madison and Wall, joins ExchangeWire CSO Ciarán O'Kane and head of content John Still to assess the current ad tech landscape and discuss some of the biggest opportunities for the industry.

Together, Wieser, O'Kane, and Still discuss how current economic factors are impacting advertising, the retail media opportunity, the future of TV content, and more. 

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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