In today’s ExchangeWire Digest: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist AI ads; and Chegg sues Google over AI search tool. Creative industries fight back against UK AI plans Thousands of UK creative [...]

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta employees discussed using copyrighted works to train AI models. Netflix Expands EMEA Programmatic Offering Netflix has expanded its programmatic offering within the [...]

In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach of Uncharted to discuss the potential of OOH and why creative agencies need to harness it properly. How has the rise [...]

News in brief: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users  Amazon Ads Improves Transparency and Reporting Amazon intends to improve its ad offering’s transparency tools, reports Digiday. Updates to the service will [...]

This week on The Stack: Latest Ad Tech Stats; Today’s MadTech Daily  Out-of-home (OOH) revenue is on the rise, as per the latest figures from Outsmart, the trade body for OOH advertising. As expected, digital continues to dominate the landscape: it [...]

News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets  Consumers Shift Spend to Align with Values With Trump back in the White House, politics are the cause of many US [...]

In this op-ed, Matt Farrington, president, trading & investment, APAC at Dentsu dives in to the state of retail media, and the challenges and opportunities for the year ahead… Matt Farrington, President, Trading & Investment, APAC, Dentsu As we were expecting, 2024 [...]