Today’s digest looks at X’s agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from the platform, the EU looking to ease AI compliance for startups, and Snapchat launching Sponsored AI Lenses. X to Drop Twitch from [...]

In her latest feature, Shirley Marschall turns her attention to retail media. Is this the future of commerce? How can the independents compete with the walled gardens? And, ultimately, is the retail media boom sustainable? The retail media gold rush is [...]

Today’s digest looks at a court rejection of the UK Government’s petition to keep its Apple backdoor data demand secret, Spotify’s new ad tools and the White House’s direction for federal agencies to appoint AI leaders and develop strategies. UK Court [...]

In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future [...]

Today’s digest looks at a potential fine for X from the EU, copyright lawsuits brought against OpenAI and Microsoft being combined, the BBC pushing for more credit in Apple and Google News, and CNBC’s new streaming service. X Faces $1 Billion [...]

Today's digest looks at Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. Trump Extends TikTok Sale Deadline Again President Trump has [...]

Major agencies are investing in ID and data solutions, with WPP’s purchase of InfoSum the latest acquisition. In her latest feature, Shirley Marschall looks at the real reason why the ad tech arms race is really hotting up… What do these [...]

This week, we recap major ad business moves, platform updates, and market trends shaping the industry. In today’s MadTech Daily, we look at TikTok bidders, tariffs on production hubs, Clear Channel Europe-North’s acquisition and Meta’s multi-year partnership with UFC. PayPal is [...]

Today’s digest covers Roblox partnering with Google, two cases against Apple being put on hold, and new ad tools unveiled by Reddit. Roblox Teams Up with Google on ads Google has announced a partnership with Roblox, enabling advertisers to buy and scale [...]