PressBox Articles
AdTonos Launches Yours Truly Technology to Deliver Interactive Radio Ads
AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s [...]
AdTonos Launches YoursTruly Technology to Deliver Interactive Radio Ads
AdTonos, a leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: YoursTruly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast [...]
Xandr & Meetrics Starten Partnerschaft zur Verbesserung des Programmatischen Werbeeinkaufs
Xandr, AT&T’s Advertising-Unternehmen und das führende europäische Mess- und Analyseunternehmen, Meetrics, entwickeln eine gemeinsame Lösung zur genaueren Steuerung des programmatischen Einkaufs von Werbeausspielungen. Mit dem Einbinden der Technologie von Meetrics in Xandrs Einkaufsplattform erhalten Werbetreibende und Agenturen ab sofort die Möglichkeit, [...]
Xandr & Meetrics Launch Partnership to Improve Programmatic Advertising Purchasing
Xandr, AT&T’s advanced advertising company and Meetrics, Europe's leading measurement and analysis company, are developing a joint solution for more precise control of the programmatic purchasing of advertising displays. With the integration of Meetrics' technology into Xandr's purchasing platform, Xandr Invest, [...]
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