PressBox Articles

• AdPushup Joins the IAB

  5 years ago News

  

  AdPushup, an ad revenue optimisation platform for web publishers, has announced that it is joining IAB, the largest advertising trade association in the world. The move comes on the heels of significant business growth, primarily in the US, Europe, and [...]

• Rubicon Project Appoints Sarah Harden to Board of Directors

  5 years ago News

  

  Rubicon Project, the global exchange for advertising, today announces the appointment of Sarah Harden, chief executive officer of Hello Sunshine, to its board of directors. Sarah brings more than two decades of experience in digital media, entertainment and direct-to-consumer video [...]

• ID5 Releases Its Universal ID Solution Via Prebid

  5 years ago News

  

  ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech platforms globally. Publishers can retrieve the ID5 ID, store it on a first party cookie and pass [...]

• Brand Expectations for China Are High, with Hopes Pinned on E-commerce and Social

  5 years ago News

  

  China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk - with brands committing big spend to the market. Over half (53%) of the senior brand marketers surveyed [...]

• Taptica International Rebrand Reflects Video Advertising Leadership

  5 years ago News

  

  Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US. [...]

• Bidstack Reveals Results of Independent Study by Lumen Research

  5 years ago News

  

  Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict visual engagement with advertisements across several of its gaming titles. The study was carried out by [...]

• Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

  5 years ago News

  

  Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x. Centro, a global provider of advertising technology, operates Basis, a [...]

• Programmatic Guaranteed: Smart is Now Activated Globally Within Google Display & Video 360

  5 years ago News

  

  Smart, a leading independent ad monetisation platform has announced that it is expanding its Programmatic Guaranteed capabilities with its worldwide activation within Display & Video 360. Programmatic Guaranteed deals allow publishers and advertisers to execute direct transactions by taking advantage [...]

• ADmantX Launches Homepage Intelligent Solution to Help Boost Ad Revenue for Publishers

  5 years ago News

  

  ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions, today announces the launch of its Homepage Intelligent Solution for publishers. The new solution will help publishers boost their ad revenue by making their homepage more accessible to [...]

• What You Need To Know About Supply Path Optimisation

  5 years ago News

  

  PubMatic has released a white paper, Understanding Supply Path Optimization¸ which outlines options that agencies and advertisers have to solve these problems and why they exist in the first place. Spoiler alert: as the title suggests, the solution will begin [...]