In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research's report "Perceptions, implications and the future of online marketplace quality in programmatic advertising".
The panel is moderated by Ciaran O'Kane, ExchangeWire CEO, the panelists are:
Caspar Schlickum, CEO, Xaxis EMEA
Andrew Buckman, MD UK, OpenX
Tom Bowman, SVP Sales Operations, BBC Worldwide
Niall Hogan, MD UK, Integral Ad Science
Nick Graham, Global Digital Director, Huawei Technologies
Discussions include:
- Moving beyond the sensationalism of ad fraud
- Benefits and limitations of open vs. closed buying systems
- How to get the best media for the lowest price
- How programmatic fits in a multi-channel world
- The impact of procurement on the ad trading industry
- How buyers and publishers can work better together
- Who should assume responsibility for marketplace quality
You can also download the full report here.