Atlas EMEA Director Steve Webb & Infectious Media COO Andy Cocker Discuss People-Based Measurement

In this special dmexco edition of TraderTalk TV, ExchangeWire hear from Steve Webb, EMEA director, Atlas at Facebook and Andy Cocker, co-founder and COO, Infectious Media.

Webb and Cocker discuss how people-based measurement is changing the ability to effectively measure and target cross-device. Cocker describes how people-based measurement is shifting measurement capabilities for his clients, including examples from clients Shop Direct Group and MBNA Bank Of America.

In this episode you will find out:

- How Infectious Media, as a specialist programmatic agency, use Atlas
- How people-based measurement alters programmatic strategies for advertisers
- The performance of people-based measurement for advertisers and how it is differentiated from other measurement metrics
- Where the capabilities of people-based measurement will go

audience targetingcross-channelcross-devicedmexcodmexco 2016people-based marketingpeople-based measurement
Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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