Could email solve all our digital advertising woes? Stuart Austin, head of retargeting, ESBConnect lays down the facts and benefits of email for ExchangeWire, saying email's poor reputation is masking its value in digital marketing strategies. Reading articles, posts, and blogs [...]

Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company achieved 22% growth year-on-year, the majority of growth coming from programmatic. Highlights - Revenue of USD$37.1m (£28.25m), down 12% year-on-year - Total Spend [...]

Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured below), co-founder and CEO, CrossEngage, which is a German company trying to solve advertisers’ cross-channel [...]

With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a good thing – as long as marketers know how to make the most of it. Being a marketer in today’s fragmented [...]

Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured below), director EMEA audience advertising & programmatic sales, Yahoo, who explains that marketers can't be [...]

The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a specific moment in time, where something within the offline environment triggers an online action. As TVTY, which originally coined the [...]

Rugby fans may have noticed that one of the Rugby World Cup's major sponsors is synchronising social media advertising activity in real-time based on what happens during each game. This is known as 'moment marketing'. Earlier this week, TVTY's Antoine de Kermel, MD [...]

With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one of the key discussion points at, and following, the London and Cologne conferences will be [...]

The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how modern-day consumers draw information about brands from a greater number of sources than ever before, [...]

No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs. Today's automated world sees media transactions happening in milliseconds across a variety of devices and [...]