Alex Gardner, Index Exchange Talks About the Evolution of Programmatic Deals

In this special vox pop edition of TraderTalk TV at dmexco 2016, ExchangeWire hear from Alex Gardner, SVP, partner development, Index Exchange about the varying types of programmatic deals that exist in the market and how they are evolving, from direct through to guaranteed deals.

In this episode you will find out:

- Whether there's a fundamental lack of understanding around programmatic direct media buying (both on the buy side and the sell side)

- The barriers that exist to more programmatic direct deals

- How the likes of header bidding is impacting the uptake of programmatic direct

- The direction in which programmatic deals are heading

- Who in the industry is thriving with programatic deals

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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